Axalta has launched Unrivaled, Axalta Industrial Wood Coatings' new building products prefinish programme.
Unrivaled is designed to deliver coating system solutions for factory finish application.
The programme consists of Axalta's superior products, engineered to provide exceptional aesthetics, quality and performance.
Axalta's advanced science, application expertise, and equipment know-how deliver complete support for prefinishers with more sophisticated operations.
Unrivaled is designed to perform on a variety of exterior siding substrates.
"Our programme leverages our long history supplying market leading siding manufacturers.
"We look forward to bringing our application and colour expertise to prefinishers to help them drive impactful results, whether that is helping introduce new colours, optimising paint usage or improving quality," said Craig Lyerly, General Sales Manager for Industrial Wood Coatings.
"The launch of Unrivaled celebrates the culture of innovation built over the Axalta's 150-year history.
"The new name is a direct reflection of the value we deliver to our customers," said Wade Arnold, Vice President and General Manager for Industrial Wood Coatings.
Axalta's wood coatings technology has demonstrated superior performance for more than 35 years for leading siding manufacturers.
To learn more about Unrivaled, visit axaltawoodcoatings.com