Dr. Harald Borgholte, Vice President Strategic Marketing & Product Development at BASF, will take over as President of CEPE, the European council of the paint, printing ink and artists' colours industry.
Borgholte has been with the coatings industry for more than 23 years.
He joined BASF in 1991 and held several responsibilities such as Vice President Strategic Planning Coatings, Vice President Global Business Management Automotive Refinish and Director Technology Management Automotive Refinish at BASF.
Borgholte was a member of the CEPE Technical Committee Automotive Refinish 2004–2009. He has been a board member since 2014.