Just brilliant, this new effect pigment…

BASF will present Lumina Royal Dragon Gold effect pigment, the newest member of the Lumina Royal product family during the 2016 K trade fair in Düsseldorf from October 19-26.

The new Lumina Royal Dragon Gold EH 0908 is a brilliant green shade gold mica effect pigment that offers the highest lightness and strongest sparkle in styling for yellows and greens. It extends the colour space potential of high chroma shades for packaging, consumer electronics, household appliances, sporting goods and other speciality applications.

"Lumina Royal Dragon Gold provides attractive shades, especially in combination with yellow pigments or in black reduction,” says Marc Dumont, Head of Marketing for Pigments for Plastics at BASF. "Our customers will be able to formulate new looks of greenish gold hues with exceptional sparkling and brilliance.”

Thanks to its unique colouristic properties, the pigment enables exploring new boundaries of the colours and effects space for a wide range of coloured plastics applications and allows a greater formulation flexibility to customers. It additionally enables approaching brilliance of coatings finishes when applied in a high gloss polymer moulding.

Lumina Royal Dragon Gold joins five previously launched highly chromatic Lumina Royal pigments including Aqua, Blue, Indigo, Magenta and Copper that are being widely adopted.