White still the world’s number one colour for cars

Axalta Coating Systems has released its Global Automotive 2015 Color Popularity Report, which shows that white continues to increase in popularity and holds onto the top position worldwide. Since overtaking silver in 2011, white has continued to gain in popularity on all vehicle types.

"Since 1953, Axalta’s colour popularity data has been an important tool in partnering with vehicle manufacturers to forecast the designs and colour preference that will engage customers in the years to come,” said Nancy Lockhart, Colour Marketing Manager for Axalta in North America.

"For the fifth consecutive year, white is the world’s most popular colour. However, we did see some pockets of colour when we looked across regions. Red makes up 10% of the South American market, mid-shade blues are significant in Europe and bright blues gained popularity in North America.” According to Lockhart, automotive colour popularity provides a valuable look back at how consumer colour preferences changed over time.

"The next generation of global automotive colours will offer a variety of colours with highly chromatic bright reds, rich blues and vibrant violets,” said Lockhart. "Niche colours are forecasted on small cars in unique shades of pale blue, green and gold. Warm hues are gaining popularity in earthy tones of green, bronze, red and beige”.