AkzoNobel colour of the year

14 September 2017

AkzoNobel has named Heart Wood as its Color of the Year for 2018.

Described by the company as a "subtle and warm tone of grown-up pink", Heart Wood has been created to draw from the tactile qualities of natural wood and leather, to convey comfort in response to consumers wanting to "nestle down and create a welcome home".

Extensive research is conducted by the colour team at AkzoNobel’s Global Aesthetic Center, together with a group of 11 international experts, to find the colour of the year.

This year it revealed a strong overarching trend of consumers wanting to transform their homes into spaces of retreat from the outside world.

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