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Huntsman Advanced Materials has released a new website, which provides the definitive guide to its range of Araldite industrial adhesives.
Conceptually, the site has a significant degree of harmonisation with the company’s corporate website, featuring a clarity of layout and design that reflects the reputation of the business for innovation and high performance.
Information is helpfully categorised within the menu structure by both industry sector and technology, providing clear pathways to the data that design engineers and production executives will need. Visitors to the site will also be able to reference case studies and applications that are familiar to them within their own market.
The website is a major resource for technical data. Functionality is well sign-posted throughout the structure of the site and delivers key-data about the product’s distribution and availability, together with access to downloads of data sheets across the complete product range.
For those looking for bonding solutions, there is a product selector that offers engineers a simple, step-by-step process starting with the substrates to be bonded and adding other application detail until a set of product specific recommendations is provided.
Scott J Wright, Vice President of Huntsman Advanced Materials Europe, Middle East and Africa formally unveiled the website on February 2, of the launch he said: "Huntsman has a long standing reputation as a provider of effective bonding solutions to meet the engineering challenges faced by designers and manufacturers across a broad range of industries. Beyond our portfolio of cutting-edge products, we support knowledgeable and service-oriented specialist distribution partners, who understand the needs of the local market at a detailed level and know how to leverage the scale of a global enterprise. This combination of world-class products and tailored local service is expressed through the Araldite brand values of great performance, innovative solutions and a reputation for quality and service. Ultimately, our ambition is to be the first choice bonding solution provider, whatever the application and whatever the industry and our new website will ensure that we deliver."
The website is dedicated to customers and potential customers across the European, Middle Eastern and African markets and is itself the product of an international group project comprising French, British, Swiss and German executives and agencies.
