Ashland announced the availability of its Natrostone H30 rheology modifier in the Americas at the American Coatings Show. It also highlighted its new coatings laboratory, its Application Reader Technology (ART) device, Aquaflow rheology modifiers and an interactive digital rheology game.
Natrostone H30 rheology modifier is a water-soluble polymer specifically designed to thicken liquid-applied stone paint and create the natural look and feel of stone. It imparts stone paint with excellent application, better sprayability and stability, good water resistance and more efficiency for applicators.
Ashland’s ART device objectively measures the parameters that comprise paint application feel. Unlike subjective evaluation techniques, the ART device generates reliable and quantitative data that enable formulators to better understand differences in paint formulations and to tailor formulations to specific customer preferences for paint feel.
The company recently transformed its technical and analytical services for the paint and coatings industry by adding a dedicated 2000ft2 laboratory to its Wilmington campus. The laboratory provides paint formulators with the resources to test new or modified formulations, understand consumer preferences and tailor their products for success.
Aquaflow nonionic synthetic associative thickeners (NSATs) perform in waterborne coatings across an extensive range of latex resin chemistries, paint PVC ranges and tinting levels.
www.ashland.com/paint-coatings
