Axalta announces Global Automotive Color of the Year for 2023 – Techno Blue

05 January 2023

Axalta Coating Systems has announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the 9th year the company has featured a trending colour.

Axalta’s 2022 Automotive Color Trends ‘Powered by Color’ highlights the generational trends, changing reality and positive outlook that shaped this 2023 selection. Techno Blue is described as a pulsating colour that is right on beat with the rhythm of today’s lively energy. The modern, whimsical shade also embodies the transition from the real to virtual world.

"This year’s colour is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. "Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Color of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”

Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta colour palette. As a leading colour expert in paint and coatings, Axalta uses its innovative technology, advanced colour formulations and proprietary insights into global and regional colour preferences to drive future colour trends.

For more information about the Global Automotive Color of the Year for 2023 and Axalta’s colour capabilities, visit

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