Axalta announces its Automotive Color of the Year 2017 – Gallant Gray

Axalta Coating Systems has announced its Automotive Color of the Year 2017 – Gallant Gray. This luxurious colour is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication. A year-long Color of the Year celebration commenced with a variety of events during the 2017 North American International Auto Show (NAIAS) Preview Days in Detroit, Michigan, including a video reveal at the EyesOn Design awards program on January 10, 2017. The colour was also prominently featured at the Axalta-sponsored Charity Preview on January 13, that raises funds to support services for children.

Daily inspirations, coupled with extensive research, helped Axalta colour designers and product experts select Gallant Gray as the Automotive Color of the Year. A high percentage of the market is interested in a neutral palette and adding slight hints of hues can add life to these colours. Gallant Gray is designed to look spectacular on any size vehicle. The complex colour is dark in value with various sparkling flakes that add depth and colour.

Axalta’s recently released 2016 Global Automotive Color Popularity Report, which documents vehicle colour trends by geography, showed a rise in the popularity of grey shades around the world. Neutral colours have dominated the market over the last ten years. Although white and black maintained the top positions worldwide, grey is now tied with silver for third place at 11%. Grey leads silver in popularity in Europe (by six percent), North America (five percent), and South Korea (seven percent). Grey is most popular in Europe (17%), North America (16%), South Korea (19%), and India (12%). Axalta’s Global Automotive Color Popularity Report is in its 64th consecutive edition.