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BASF is stepping up its regional research and development (R&D) activities for automotive coatings in a new world-class platform at the BASF Innovation Campus Asia Pacific in Shanghai, China. At these state-of-the-art coatings and coating resins laboratories, the company’s R&D team is innovating to address regional automotive customers’ growing demands for high-performance, quality and flexible coatings solutions with a lower environmental impact.
"We anticipated early the growth potential of the automotive industry in Asia, as well as the build up of R&D capacities of our customers,” said Peter Fischer, Senior Vice President, Coatings Solutions, Asia Pacific, BASF. "One key enabler for future success is the globalisation of our R&D landscape and to establish an organisation to meet future market needs. That is what we did. We target to increase our R&D personnel in Asia Pacific, mostly in China.”
