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Getting more colour on the roads is the goal of BASF’s Coatings division. In its annual global trend book, BASF presents the colour areas that will play a role in the automotive industry in the future. The current edition, entitled ‘Under the Radar’, has now been honoured with the internationally renowned iF Design Award.
The trend book is published exclusively for the automotive manufacturers’ designers and encompasses global and regional colour topics based on observations of social trends and developments. It serves both as a presentation tool and a source of inspiration. Colour samples coated with original paint reflect the trends, which are communicated through meaningful imagery appearing throughout the entire book as a common theme.
Astrid Van der Auwera, Global Design Manager at BASF Coatings: "Predicting trends and making colours visible is a huge challenge. For this reason, the global trend book’s visual and haptic quality is very important to us. It is at the heart of our customer communications. We feel that this distinction by the iF’s international jury of experts has confirmed our design and colour competence.”
Nearly 5000 submissions from 53 countries were registered for this year’s award.
