BASF supplies automotive coatings for Chery’s new plant in Brazil

BASF’s Coatings division is the sole supplier of automotive coatings for the new plant of the Chinese automotive manufacturer, Chery in Jacarei, Brazil, which started operations in August 2014.
The shades that BASF will supply are red, white, black, silver and grey. Not only the metal but also the plastic parts will be painted with BASF’s technology. The supply agreement between BASF and Chery includes waterborne coatings and the cathodic e-coat CathoGuard 800.
The cathodic e-coat is the first layer of the automotive paint system. CathoGuard 800 is an alternative to conventional products that often contain tin. The product has a low solvent content and provides material savings due to its high efficiency. "In addition, the high level of CathoGuard 800 penetration ensures extra protection against corrosion,” said Fabian Garcia, BASF Key Account Manager for Automotive OEM Coatings in Brazil.
In early 2014, BASF invested €2.5M in its Demarchi Coatings site, located in the state of São Paulo, Brazil, to expand its capacity to service Brazil’s automotive industry with waterborne automotive coatings.

In these products, the water replaces most organic solvents, reducing emissions of VOCs (volatile organic compounds) without impairing the quality of the coating or the color tone. "This new technology developed by BASF is therefore an innovative and eco-efficient solution, which is becoming a trend in this market,” added Garcia.

"For us, it is extremely important to establish a strong partnership with our customers. BASF is a company that focuses on innovation and which is always willing to seek the best solutions to suit the customer’s needs. In Chery’s case, with the first plant outside of China, we have a great opportunity to contribute with quality and sustainable products,” said Garcia.