Behr Paint debuts first-ever Exterior Stain Colour of the year, ‘Cordovan Brown’

11 May 2023

Behr Paint Company has released its first-ever Exterior Wood Stain Colour of the Year, Cordovan Brown, a richly satisfying hue with timeless appeal for a fresh outdoor environment – just in time for spring.

The wood stain is transformative both on its own and when paired with beiges, grays and welcoming whites—such as Behr’s 2023 Paint Color of the Year, Blank Canvas.

Cordovan Brown is a classic wood stain that is versatile enough to be used by DIYers, designers and professionals to tackle any outdoor residential or commercial project. The deep hue complements a wide range of architectural styles from traditional to modern.

“Our goal is to make the colour selection process easier, so projects can get done quicker,” said Jodi Allen, Global Chief Marketing Officer at Behr. “Announcing our first-ever exterior stain colour of the year diversifies our colour trend forecasting and delivers on the colour leadership consumers can expect from Behr.”

“We believe wood stains hold just as much power as paint. They offer a polished finish on decks, porches, doors and more, which can enhance the overall curb appeal,” said Erika Woelfel, Vice President of Color & Creative Services at Behr. “Paint and stain can play off each other beautifully, creating a balanced colour scheme on exterior surfaces and structures. Pairing darker wood tones like Cordovan Brown with soft natural paint colours creates contrast and compatibility for any style.”

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