European marketing office opens

Fujian Kuncai Material Technology Co, Ltd (Kuncai), based in Fuqing, Fujian province, China, a world player in the field of pearlescent pigments, has started its own marketing-sales office in Europe under the name Kuncai Europe BV.

Kuncai has formed a joint venture in Europe with partner QolorTech BV, a marketing and sales company in The Netherlands with a long history in pigments. The QolorTech sales and technical staff, responsible for effect pigments, has joined the new company. Kuncai Europe is based in Vaassen, The Netherlands and is a total service company with a prime focus on the European market and Turkish market.

"With this important step, Kuncai improves its services to their customers in Europe and optimises the support to distributors in Europe”, stated Mr Bingkun Xie, Chairman of the board of Kuncai.

"By combining the unique quality of the Kuncai pearls and our knowledge of the European market in this new sales organization, we will sustain the strong growth scenario of Kuncai in Europe”, said Michiel de Jong, Managing Director of Kuncai Europe.

Kuncai is one of the largest producers of pearl pigments in the world and offers a wide variety of pigments based on natural mica, synthetic mica and borosilicate for Automotive, Coatings, Plastics, Inks and Cosmetics. The construction of an additional production plant is in progress, boosting the capacity towards 40.000 tonnes.

Kuncai Europe will manage the marketing/sales of the full product range into the European and Turkish market. For technical support, a fully equipped service laboratory is in place in Vaassen. Arrie ten Caat, manages the marketing/sales team and has been a leading figure in the pearl pigment market for the past 25 years. The technical sales staff is to be expanded in the course of 2015.