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Sherwin-Williams has introduced an expanded product portfolio for High Performance Flooring, consisting of a new naming system for its epoxy range and a range of colour palettes for its family of resin flooring products serving industrial and commercial markets.
In addition, Sherwin-Williams is launching a new website (resinflooring.sherwin.eu) dedicated to High Performance Flooring, enabling customers to more easily find – and be inspired by – the flooring systems, products and design features appropriate to their projects and applications.
The website is designed not only for applicators, contractors and owners, but also for architects and designers. Therefore, it is equipped with tools for design and specification, as well as product applications. The extended range of system guides means that a wide range of solutions are available to suit different budgets and requirements through all industrial sectors.
The new portfolio naming system, colour palettes and website are part of a global launch showcasing the company’s dedicated expertise in high performance flooring. This flooring category encompasses a wide spectrum of seamless resin industrial and commercial floors that are not only highly durable, but also aesthetically appealing, and suitable for stadiums, arenas, schools, universities, healthcare facilities and manufacturing.
Casey Ball, Global Market Director, High Performance Flooring for Sherwin-Williams, said: "We are well known for our enduring relationships among contractors and flooring applicators because of our efficient distribution and hands-on technical assistance. We do whatever it takes to support flawless, timely execution – and contractors know that they can depend on us.
"At the same time, we are resourceful during the specification and design phases of the project,” Ball added.
"A floor is the one, continuous element in a building design, and is critical to realising the designer’s vision. Our High Performance Flooring team is uniquely qualified to provide assistance in product selection and related design concerns, as well as custom colour matching and other areas of support.”
The new product portfolio naming system brings together product families from several previous product lines. The portfolio is organised by chemistry (e.g., epoxy, polyurethane comfort floor, polyurethane cement, polyaspartic etc.) and further subdivided by function (eg, heavy-duty flooring for food facilities, clean rooms, aviation hangars).
Products themselves remain exactly the same. Also, the codes for each individual product will not change, which means ordering the same product as before will be very easy. For example, if the customer previously ordered Resucoat HB with the code COHB, now they will order ResuflorTM HB with the same code COHB.
Along with the new naming system, there are now six High Performance Flooring colour palettes corresponding to six types of blends: Resuflor™, FasTop™, SofTop™, Deco Quartz, Deco Flake and Terrazzo. The six colour palettes consist of updated shades applicable to a wide range of the High Performance Flooring products and systems.
Featured colours in the new palettes, however, are only a place to start. The High Performance Flooring team can generate a variety of custom blends or colour matches, including matches to other industry colour systems.
"Designers, architects and specifiers who work with Sherwin-Williams know that we are agile and discerning in the category of colour expertise,” Ball said. "We will fine-tune the colour until it’s just right. It’s not unusual for us to generate several colour samples in grey or blue, for example, as we assist designers in discovering the perfect shade for the project.”
To learn more about high performance flooring systems visit the Sherwin-Williams website resinflooring.sherwin.eu.