Jotun introduces new collection CANVAS and its Global Colour Card 2024 to Thailand

29 November 2023

Norwegian colour design brand Jotun introduced CANVAS, its recent collection inspired by nature’s palette, including twenty-three Majestic Sense premium paints such as ‘Soothing Beige’, ‘Rock Sugar’, ‘True Blue’, ‘Mindful Green’, and many more to Thailand.

The colours were developed by Lisbeth Larsen, Global Manager at Jotun and the company’s colour technology lab to encourage people to express themselves in the home.

CANVAS reflects “the beauty and nuances of nature’s own palette; this collection is designed to provide both aesthetic inspiration and practical insight,” stated Lisbeth Larsen.

Jotun previously held the launch event in Bangkok, Thailand in November 2023 in which it presented its Global Colour Card for 2024, having ten more shades added to the CANVAS collection.

The event featured several activities including a Q&A session, colour consultation, colour workshop, etc. It was attended by colour experts and honorably so by Norwegian Ambassador to Thailand H. E. Astrid Emilie Helle.

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