LB Group to promote new TiO2 pigments for coatings and inks at ACS 2022

29 March 2022

LB Group (formerly known as Lomon Billions Group) will promote its new TiO2 pigments for coatings and inks at the American Coatings Show in Indianapolis from 5-7 April 2022. “We’re delighted to be back at the ACS following recent unprecedented global challenges,” says Julie Reid, Marketing Director. “We’re looking forward to meeting our customers, colleagues and friends in America face-to-face again.”

LB Group is a large Chinese chemical company listed on the Shenzhen stock exchange. It manufactures a range of chemicals including titanium, zirconium and lithium products that it sells to over 1,000 customers worldwide. The company has invested millions of dollars to grow its TiO2 pigment manufacturing business significantly. With ~1100ktpa TiO2 pigment manufacturing capacity, including 460ktpa chloride-process capacity at its manufacturing sites in Jiaozuo in Henan Province, and Chuxiong in Yunnan Province, LB Group is currently one of the world’s top three TiO2 pigment manufacturers.

New titanium dioxide pigment finishing plant
“We are continuing to grow,” says Julie. “Our latest 100ktpa chloride-process production line constructed at Jiaozuo will be commissioned in H1 2022, and we’re investing to increase both our chloride-process and sulphate-process manufacturing capacity still further. The investment we’re making will help us to grow our titanium business, continue our strategy of vertical and horizontal integration, and deliver significant sulphate-process and chloride-process TiO2 pigment production growth for sale in the global market.”

“In January 2022, our Board of Directors approved a one billion RMB (US$157.6M) investment at our Xiangyang site for the construction of a new 200ktpa titanium dioxide (TiO2) pigment finishing plant. Two TiO2 pigment finishing lines will be built, each with the ability to process 100ktpa TiO2 pigment intermediate product.”

New company name, and simplified product branding
There have been other changes too. In July 2021, the company changed its name from Lomon Billions Group to LB Group. “We’re in the process of preparing to list LB Group shares on the Hong Kong stock exchange,” says Julie. “In September 2021 we also simplified our TiO2 pigment product branding. All our titanium dioxide pigments are now branded XUELIAN® in China, and BILLIONS™ outside China. For example, LOMON® R-996 is now branded BILLIONS™ R-996.”

Delivering high performance TiO2 pigments for coatings and inks
LB Group manufactures a wide range of high-performance TiO2 pigments for coatings and inks including best-sellers like BILLIONS™ R-996 pigment, a highly durable sulphate-process TiO2 pigment designed for industrial and powder coatings and also suitable for durable external and internal architectural coatings; BILLIONS™ BLR-895 pigment, a chloride-process TiO2 pigment that delivers brilliant whiteness with a blue undertone in external and internal architectural coatings; and world-class BILLIONS™ TR52 pigment, a specialist sulphate-process TiO2 pigment designed specifically for printing inks.

Continuous product development produces new TiO2 pigments
“Our continuous product development and successful customer trials have recently produced new and improved TiO2 pigments for coatings,” says Julie. “At ACS 2022 we’ll be show-casing our new BILLIONS™ TR53 pigment, a sulPHate-process TiO2 pigment designed for reverse laminate printing inks.

It has been optimised to deliver excellent dispersion and high opacity in relevant resin systems.”

“We’ve also made improvements to BILLIONS™ BLR-896 pigment, a super-durable chloride-process TiO2 pigment for industrial coatings. With its newly optimised alumina and silica coating, BLR-896 is designed to provide superb durability for the most demanding exterior applications, while also delivering excellent optical and dispersion performance for superb visual appearance and formulation efficiency. Both TR53 and BLR-896 are commercially available.”

Visit the LB Group TiO2 pigment experts at ACS 2022
Visit the LB Group TiO2 pigment experts on booth 840 at ACS 2022 to find out more about the company, its TiO2 pigments and the benefits they can deliver. If you’d like to make an appointment in advance, contact Megan O’Malley Noe, Sales Director, North America: Visit our website to download our product literature.

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