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Jazeera Paints, the leading company in the industry of paints, colours and construction solutions in Saudi Arabia, has launched the colour collections of ‘Color Trends 2024’, titled ‘The Art of Life’, to renew the meanings of life in its broad sense. These collections feature meticulously chosen colours based on professional recommendations from colour and décor experts and designers and their creative vision and intention to introduce innovative concepts have endowed each collection with a distinct character and a palette of appealing colours that exude a sense of uniqueness.
The launching of ‘Color Trends 2024’ took place recently in St. Regis Hotel at Via Riyadh, with the presence of an elite audience of colour enthusiasts and experts, along with a significant number of social media influencers. The event included a speech by the CEO of Jazeera Paints, Mr. Abdullah bin Saud Al-Romaih, highlighting the impact of colour on our lives as a visual language that expresses and conveys our emotions, besides emphasising that this event would serve as a distinctive annual milestone, showcasing a broad range of innovative colours to cater to all tastes.
The event included a documentary about the rich history of Jazeera Paints and the inspirational journey of ‘Color Trends 2024’. This journey commenced with a collaborative workshop with the globally renowned Pantone, a leading company in the field of colours, alongside engineers and specialists in design and décor.
They, in turn, played a crucial role in leaving a unique mark on the ‘Color Trends 2024’. Following this, an impactful and inspiring panel discussion took place, featuring the CEO of Jazeera Paints, Mr. Abdullah bin Saud Al-Romaih; the VP of Color Marketing Group, Mrs. Judith Van Vliet; the conceptual artist, Mrs. Noura bin Saidan; and Eng. Karim Al Assal, General Manager at MAK. The event concluded with the launch and mesmerising presentation of the colour trends through a distinctive video, and the finale of the event provided a wonderful opportunity for guests to view the Color Trends 2024, displayed on innovative models.
In ‘Color Trends 2024’, Jazeera Paints was keen on attending to the components involved in seamlessly integrating harmonious shades, and this was achieved by crafting distinctive colour palettes that impart a character in line with the latest design trends, offering vibrant experiences to achieve a noticeable impact on our homes and personal spaces.