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Nouryon, a global specialty chemicals leader, launched Bermocoll® FLOW cellulose ether, an innovative and sustainable new product that combines the flow and levelling properties of an associative synthetic thickener with the stability properties of a cellulose thickener. Bermocoll® FLOW delivers an optimal balance of sag resistance and levelling along with improved spatter resistance and hiding compared to paint systems made with standard thickeners. Moreover, the product is soluble in water, well-suited for low volatile organic compound (VOC) paint formulations and airless spray applications, making it a natural, more sustainable alternative for both interior and exterior decorative paints.
"The versatility of Bermocoll® FLOW allows our customers to achieve an optimal paint rheology profile while eliminating the need for complex paint thickener systems,” said Rob Vancko, Vice President Paints & Coatings at Nouryon. "Our new technology enhances application and finished paint properties while providing sustainability benefits and a low carbon footprint for our customers.”
As an alternative to associative synthetic thickeners for rheology control of decorative paints, Bermocoll® FLOW can deliver little to no spatter through proper flow behaviour. This new type of hydrophobically (water-soluble) modified cellulose ether bridges the gap in thickeners, thus creating a product that goes on smoother with less sagging in both interior and exterior decorative paints.
"Our global network of paint application labs and partners, as well as our focus on enhancing application properties, positions Nouryon well within the fast-growing Paints and Coatings end-market,” said Larry Ryan, Executive Vice President and President of Performance Formulations and the Americas at Nouryon. "Nouryon is a recognised leader in increasing the sustainability profile of paints and coatings while maintaining and even improving overall performance profiles for our customers.”
Bermocoll® FLOW joins our Bermocoll® family of products of non-ionic cellulose ethers that are soluble in water and used in a variety of industrial applications to create desired performance enhancements for both dry-mix mortars and paints. Bermocoll® products have been produced for more than 50 years and are sold in more than 80 countries.
Bermocoll® FLOW is being introduced this week at the American Coatings Show (ACS), in Indianapolis, Indiana. Visit Nouryon at Booth #864 and come see Dr. Helena Wassenius present Bermocoll® FLOW on April 6 at 1:40pm eastern time at ACS.