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At the beginning of the year, ASK Chemicals invited its employees to participate in sports for a charitable cause. Participants in the "Every Mile and Every Kilometer counts" campaign covered around 58,000 kilometres in six months through running, hiking and cycling – in other words, once around the world and even a little further.
Health protection and the contribution to a good cause were equally at the focus of the campaign. "We wanted to offer our employees an incentive to actively seek a counterbalance to the home office at the beginning of the year when, due to Corona, leisure time was more difficult in many countries. In the end, we succeeded in doing just that. With the common goal of supporting a charitable organisation in mind, many colleagues from all over the world came together in virtual sports communities," says Rudi Nerinckx, Chief Human Resources Officer at ASK Chemicals.
The donation of BRL30,000 (~€5000) went to the Boldrini organisation from Campinas in Brazil.
ASK Chemicals left the choice of the charitable organisation up to the employees in a survey. At the end of June, the vote went to the "Centro Infantil Boldrini” in Campinas, which specialises in paediatric oncology and haematology. The organisation includes a hospital specialising in the treatment of cancer and oncohematological diseases in children and adolescents. Other centres of excellence under the umbrella of the Boldrini organisation include scientific research and academic training in these fields.
"As a Campinas-based company, we are particularly pleased to be able to support the Boldrini organisation with our donation," said Almir Gozzi, Senior Vice President South America of ASK Chemicals, who met with Dr Silvia Brandalise, Director of the "Centro Infantil Boldrini," for the handover.
