PPG names Limitless as 2024 Color of the Year

22 August 2023

PPG has released Limitless as its ‘2024 Color of the Year’. This contemporary honey beige shade offers infinite design and styling possibilities for residential and commercial interiors and exteriors, consumer products and industrial applications. Subdued, sophisticated and calming, Limitless reflects a shift in consumer preferences towards warmer, less saturated colours for everything from automobiles to architectural elements.

This PPG contemporary honey beige shade offers infinite design and styling possibilities for residential, commercial exteriors and industrial applications. (Photo: Business Wire)

Along with this signature shade, PPG’s global colour experts curated a colour palette of more than 40 complementary hues, organised in three distinct colour palettes, or “volumes.” The first features soft, grounded colours; the second includes earthy greens, florals and energising blues; and the third is a beautiful mix of playful and dramatic colours.

Limitless, when combined with colours from these palettes, feels very warm and soothing, yet also highly curated and elegant. Together, the collection tells the overarching story of how cultural undercurrents are shifting toward optimism, creativity and introspection.

“Limitless is bold enough to serve as a leading, primary colour, yet has the essence of a neutral to act in a supporting role,” said Ashley McCollum, PPG Marketing Manager and Global Color Expert, Architectural Coatings. “In the architectural space, we anticipate that it will rapidly become one of newest neutrals due to its versatility.”

Limitless works with both warm and cool tones such as shaded whites, delicate pastels, earthy neutrals, softened jewel tones and bold, bright hues. The colour also pairs well with popular black and brass metal tones and silver and bronze finishes.

“Around the globe, we’re seeing a movement from cooler, deeply saturated tones to lighter, warmer shades of reds, yellows and beiges,” said Vanessa Peterson, PPG Global Color Styling Leader, Industrial Coatings. “For product designers looking to differentiate and embrace trending, mellow shades, Limitless has endless applications to lend an air of modernity, leaning from polished to playful.”

PPG’s colour forecasting is a comprehensive process, covering a wide range of end-use segments and regions. To create the 2024 collection, PPG’s colour styling team evaluated social, cultural and political dynamics influencing trends in every region of the world.

“What we found through our annual workshop was an eagerness amongst consumers to find comfort amid the chaotic world, a willingness to break free of convention, and a growing focus on creativity, well-being and fulfillment,” said McCollum. “From a colour perspective, these sentiments are cultivating a fondness for stabilising, calming colours with feel-good vibes.”

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