Sherwin-Williams selects ‘Poised Taupe’ as 2017 ‘Color of the Year’

Sherwin-Williams announces Poised Taupe (SW 6039), as the 2017 Color of the Year. A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile colour.

"Poised Taupe celebrates everything people love about cool grey as a neutral and also brings in the warmth of brown, taking a colour to an entirely new level. Not cool or warm, nor grey or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of cosiness and harmony that people are seeking,” said Sue Wadden, Director of colour marketing for Sherwin-Williams.

As the Sherwin-Williams team travelled the world to identify the latest trends and make this year’s selection, it became clear that neutrals are beginning a transition from the monochrome grey of the past five years to a more complex taupe and brown. In a recent homeowner survey conducted by Sherwin-Williams, nearly 40% of the respondents agree that they would like to incorporate warmer neutrals, such as warm greys, taupes or beiges, into their home décor. Additionally, more than two in five people identified taupe as a timeless neutral they would choose. Move over cool toned colours. A new trend is here.