Synthopol Chemie strengthens position in Asia

As part of its internationalisation strategy, Synthopol Chemie Germany is continuing to expand its market position in growth markets. After successfully launching collaborations with distributors in Mexico (Diquisa) and South Korea (BF Chemicals) in 2014, the company signed new distribution contracts in January for the Asian markets of China, Hong Kong and Vietnam, and for Australia and New Zealand.
Synthopol will be represented by Melchers Ltd in China, Hong Kong and Vietnam and additionally by Roger International Trading Ltd in China, specifically Shanghai. Cathay Industries Australasia PTY Ltd will be handling sales in Australia and New Zealand.
Synthopol Chemie believes in long-term co-operative collaboration and will continue to expand its market position through innovative, high-quality products and outstanding flexibility.
The company’s products include acrylate resins, alkyd resins, dispersions, can and coil coating resins, saturated and unsaturated polyester resins.