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Montaha Hidefi, Vice President for Colour Forecasting at the Color Marketing Group, discusses how the annual World Color Forecast is produced and reveals the path colours will take this year
The outlook of colour is seldom a clean slate, but Color Marketing Group’s® (CMG) sound methodology to predict the colour forecast is a recognised process backed by 60 years of experience in the field. Founded in 1962, this year CMG celebrates its 60th anniversary in the colour forecasting sector. CMG publishes its World Color Forecast™ (WCF) each year in November.
The Colour Forecast results from the collective research of its members and colour enthusiasts who participate in local and international, virtual and inperson ChromaZone® Colour Forecasting Workshops. The Colour Forecast is a member-benefit, the details and colour notations of which are not shared with the wider public. Announced 24 months ahead of its application, the Colour Forecast allows designers and marketers to plan their new product launches in advance to meet consumer demands for colour trends. CMG’s WCF includes 64 colours associated to 12 Colour Stories representing four regions: Europe, North America, Latin America and Asia Pacific.
The Colour Stories spring from macro trends influencing 16 colours per region. CMG Colour Forecast is not to be confused with colour trends announced by consumer goods and paint companies. CMG Colour Forecast is a directional, long-term overview into the future of colour to help designers and marketers make a sound decision, based on credible information, about the colours of their new products. Being directional, the forecast does not define a specific colour to trend in a specific segment or for a specific product, but rather demonstrates the path colours will take. The forecast predicts colour shifts based on societal trends and culture developments, scientific and technological advancements, and economic and political changes.
Read the full article here: Colour Forecast Global 2022