A busy and successful first day at the Middle East Coatings Show in Cairo

19 June 2023

The Middle East Coatings Show opened its doors in Cairo today, welcoming the coatings industry to Egypt for the first time since 2019.

Paddy O’Neill, Event Director at the Coatings Group, said: “It’s great to see so many people here today. There’s a real buzz in the air. It’s important for us to be back in this region – Egypt is a hotspot for the Middle East and North African market and when you walk around the exhibition, you can really sense the positive atmosphere.”

Held at the Egypt International Exhibition Center, more than 150 exhibiting companies and brands are displaying the latest products, innovations and technology available to the coatings industry over the next three days. Visitors can also visit the Business Presentation Hub, where today companies such as ABC Chemicals, Delta Specialties, Nitro and Redachem gave presentations on a range of topics.

Moataz Desouky, Regional General Manager for Redachem Egypt, said: “Egypt is the largest country in the Middle East and one of the key potential places for investment. Redachem is here to emphasise our historical presence for almost 25 years in the Egyptian market and because face-to-face meetings are the most beneficial tool of communications between partners.”

With exhibitors coming from more than 15 countries around the world, the Egyptian coatings market clearly remains an important hub for the MENA region and throughout Asia. Home to domestic paint manufacturers such as GLC Paints, Sipes Egypt, MIDO, Pachin and Scib Paints (Asian Paints), international companies like Hempel and Jotun also have bases here. Despite recent economic turbulence, the country’s paint market is healthy with Hempel estimating the marine, energy and infrastructure coatings segments to be worth US$63.7M and the decorative sector US$106.2M. A strong pipeline of public sector construction and infrastructure projects in the country looks set to ensure that the demand for paints and coatings will continue to grow and the outlook for the Egyptian coatings market is positive.

The atmosphere at the Middle East Coatings Show reflected this optimistic outlook, with the exhibition busy from the moment the doors opened this morning. Ibrahim Mohamed of Egypt’s El Mohandes said: “The Egyptian market’s size, strategic location and growing economy make it a crucial focus for our solvents and coatings business. We aim to reinforce our brand, increase market share, and drive growth within Egypt’s expanding industrial sectors.”

The Middle East Coatings Show 2023 will run until 6pm local time on Wednesday. For more information, visit: www.middleeastcoatingsshow.com

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