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Global demand for paint and coatings is forecast to rise 5.4%/yr to 45.6Mt in 2015. Advances will be driven by a strong acceleration in world building construction spending, particularly residential construction, which is expected to rebound in North America and Western Europe.
Healthy growth in global manufacturing activity will also fuel increased demand for coatings used in the production of motor vehicles and other durable goods, as well as industrial maintenance applications. Solvent-based paint and coatings will continue to see their share of the market decline in both developed and developing markets, as ongoing efforts to reduce the emission of volatile organic compounds (VOCs) are spurring the rise of alternative formulations.
These and other trends are presented in World Paint & Coatings, a new study from The Freedonia Group, a Cleveland, USA-based industry market research firm.
The Asia Pacific region will remain the leading consumer of paint and coatings through 2015 and will also see the most rapid gains. Regional demand will be fuelled by China and India, the two largest markets in Asia and two of the fastest-growing coatings markets in the world.
Additionally, an improved outlook for coatings demand in Japan will bolster gains in the Asia Pacific region. Above-average advances are also forecast for North America, rebounding strongly from the declining demand of the 2005-2010 period. Coatings demand in the region will benefit from a greatly improved outlook for building construction and manufacturing activity in the USA.
While paint and coatings demand in Western Europe will see a similar recovery from recent declines, the region will be the world’s slowest-growing regional market.
Architectural markets will continue to account for the majority of paint and coatings demand in 2015. Demand for architectural paint will be fuelled by healthy growth in residential construction spending, particularly in the USA, Western Europe and Japan. Coatings demand in manufacturing applications will benefit from a pickup in world automotive production, as well as an improvement in building construction activity, which will drive demand for furniture coatings. Maintenance and speciality coatings markets will see moderately slower gains, restrained by a downturn in marine applications, as well as a more negative outlook for vehicle refinish coatings in the developed countries of the world.
