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BASF has broken ground on its resin and electrocoat (e-coat) plant at the Shanghai Chemical Industry Park in Shanghai. With its operation scheduled to commence in the second half of 2015, the plant will help to address the increasing demand for high quality coatings solutions in various growing industries, notably the automotive industry, in Asia Pacific.
"Through this project we demonstrate once again how we make customers more successful,” said Dr Albert Heuser, President Greater China and Functions Asia Pacific, BASF. "As part of our Asia Pacific strategy, we aim to produce locally 75% of what we sell in Asia Pacific. By implementing this project, we are taking an important step towards our strategic goal and, at the same time, serving an important market need in China.”
The plant is located adjacent to another new automotive coatings plant, which will start operation in Q2, 2014 and the close proximity will allow for more synergies and efficiency.
