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Mark Godfrey reports on how China’s robust recovery from the COVID-19 pandemic is allowing its paint market to develop sophistication and its industry to expand exports
China’s embrace of Scandinavian style is propelling sales of innovative decorative paints among young homeowners in China. “Simplicity” and “high quality lifestyle” are the watchwords of the Nordic style being marketed by Jotun, whose focus on the premium part of the Chinese market appears to have paid dividends.
Read the full report here: China 2021
