Jazeera Paints showcases AI and AR technologies

13 March 2024

Jazeera Paints, the leading company in the industry of paints, colours, and construction solutions in Saudi Arabia and MENA, participated as a Platinum Sponsor in the third edition of LEAP technical conference, which was held for four days at Riyadh International Conventions and Exhibitions Center in Malham District, to showcase its latest innovative technologies in the world of paints and construction solutions and to enhance its presence and position in the market.

During its participation in LEAP 2024, Jazeera Paints highlighted the features it offers as one of the first company globally to use the latest artificial intelligence and augmented reality technologies in the paint field. This is to facilitate customers’ lives, considering it as a fundamental value upon which it always relies and motivates towards providing innovative services and technologies that contribute to creating homes that reflect their owners’ identity and enhance their quality of life. Therefore, the technologies presented included Virtual Reality technology, which took its customers on a journey to their virtual home and coloring it according to their preferences and tastes, Augmented Reality technology, which facilitates customers’ experience in choosing paint colours that suit their spaces and Artificial Intelligence technology, which provides solutions to address all wall problems with ease and without any hassle or effort, simply by using the Jazeera Paints Application.

Jazeera Paints LEAP 2024

The Jazeera Paints stand was distinguished by its eye-catching colours and futuristic appearance, which earned it additional attractiveness and interest from visitors, and they interacted significantly with the innovative technologies presented, as they were able to experience these technologies and perceive their benefits themselves. This provided valuable opportunities for visitors to familiarise themselves with the latest technologies in the paint industry and the positive impact they have in improving services and better meeting customer needs.

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