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Mr. Sarawut Rachanakul, Chief Executive Officer of J.B.P. International Paint Company Limited, Thailand’s leading manufacturer and distributor of products in the paint industry, and President of the Thai Paint Manufacturers Association (TPMA), recently opened the Asia Pacific Coatings Show 2023, an exhibition showcasing paints and coatings in the Asia Pacific region.
Mr Rachanakul also spoke at the accompanying conference, with a presentation entitled “Green Supply Chain Collaborative Innovation in the Paint Industry,” aiming to foster collaboration among industry partners to preserve the environment and support sustainable development. This discussion took place at the BITEC Bangna Exhibition and Convention Center.
The Asia Pacific Coatings Show 2023 is a trade show for domestic and international producers and distributors of raw materials and equipment in the paint industry. It provides networking opportunities for personnel in the industry and promotes innovative paint-coating technology in accordance with environmental protection and sustainable development guidelines.
The Asia Pacific Coatings Show opens in style in Bangkok, welcoming the international paint and coatings industry
JBP supports activities that promote the growth of the Thai paint industry and shares information and experiences in the “Green Supply Chain Collaborative Innovation in the Paint Industry.” This initiative highlights innovation and creates potential for environmentally friendly supply chain management that leads to sustainability. One such initiative is the “One World, One Future Together” project, a collaboration with network organizations that share the same goal. These partners include Srithai Superware Public Co Ltd, CRC Thai Watsadu Co Ltd, and UAC Global Public Co Ltd. This collaboration will continue until new products are developed. Inspired by the circular economy concept, Thailand’s first collaborative recycled product, “JBP Good Paint Re-Acrylic,” has been created, emphasising the quality of life, the environment and the sustainable use of resources.
JBP is also collaborating with SCG Chemicals to create paint buckets made from recycled plastic that have already been used by consumers. This innovation enables the reuse of plastic waste. The material, known as PCR (Post-Consumer Recycled Resin), is used for packaging JBP paints, reducing resource consumption and greenhouse gas emissions. These materials have the least environmental impact, especially in terms of reducing carbon emissions by up to six times compared to traditional packaging. This reinforces the company’s leadership in the building paint industry, where it strives to operate with social and environmental responsibility in mind.
JBP remains committed to innovation in the development of new products which will have the least impact on our environment. We have initiated collaborations with partners and are developing a network with those who share our goal to improve the future of our world. This has led to leadership in the building paint industry for sustainable well-being.