Axalta launches its new identity

17 July 2013

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has rolled out a new corporate brand identity that captures the scope of its business around the world. The new logo highlights the Axalta name as well as its focus on performance and will provide a consistent and clear symbol of the company and the products and services Axalta provides to more than 120,000 customers in 130 countries.

"We’re tremendously excited about our new look and what it says about our future. It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands,” explained Axalta Chairman and CEO Charles Shaver (pictured). "As a leading global company that is 100% dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”

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