Colour trend forecast for Asia Pacific reflects focus on roots and cultures

16 August 2012

BASF has announced its global and Asia Pacific colour trends forecast for the coming two to three years. The theme of the latest colour trend forecast, ‘Wide Awake,’ indicates that people are fully alert to the challenges of the future.
Natural disasters and a market slowdown due to global economic uncertainties have given people in Asia Pacific an opportunity to pause and think about what is truly important to them. People are finding comfort in the scents of their homeland and are focusing on colours and designs that project the unique qualities of their cultures and nations. There will be an emergence of refined, rich colours with a wide range of red, gold-based colours, as well as colours of nature, such as brown and olive.
In the automotive industry, while neutrals such as black, silver, grey and white remain the order of the day, hues with green influence are starting to emerge. Brown will continue to be popular too.

"We are going to see more typically Asian colours used in vehicles in the region,” said Chiharu Matsuhara, Chief Color Designer, Color Design Center Asia Pacific, BASF Coatings Japan Ltd. "The emerging sentiment is to value our origins and show our own style instead of being led by other foreign cultures and preferences,” Matsuhara explained.
For motorcycles, a popular means of transportation in Asia Pacific, preferences vary more, according to local cultures and use. In addition to neutral colours, motorcycles for personal use also feature a kaleidoscope of bright colours to reflect individual style.

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