Synthomer and Worlée-Chemie extend cooperation to China

30 October 2012

Effective October 1, 2012 Worlée-Chemie GmbH has been appointed Synthomer’s exclusive distributor for polymers for industrial coatings in China.

Synthomer is one of the world’s leading producers of SBR Latices, Acrylic and Vinyl Acetate Dispersions, Liquid Polybutadiene and Polychloroprene Latex sold under the well known brandnames, Litex®, Lipaton®, Revacryl®, Emultex®, Rohagit® and Lithene®.

In order to broaden and develop its sales in China, Synthomer has decided to extend its relationship with Hamburg-based Worlée-Chemie, building on a number of years of successful collaboration between the two companies in Europe and India. Worlée will now become the exclusive distributor of Synthomer’s polymers in China for industrial coatings applications.

"We can now offer a broad range of raw materials for industrial coatings and react even more flexibly to the wishes of our customers”, said Joachim Freude, Managing Director of Worleé-Chemie GmbH. "Our technical sales team, based in our office and laboratory in Shanghai, will work in close partnership with Synthomer’s own local technical experts, also based in Shanghai, where Synthomer has just inaugurated a Technical Centre”.

For Synthomer this is a perfect combination to strengthen and broaden its presence rapidly in the vast Chinese market. "Worlée has proven to be a very competent and reliable partner for Synthomer and we are delighted to be extending our cooperation to support our growth plans in China”, said Ian Anderson, Synthomer’s Chief Commercial Officer.

Visit us at the ChinaCoat Exhibition, Guangzhou, November 28-30, 2012
Worlée-Chemie, Hall 10.2, Stand E03-04.
Synthomer Hall 10.2, Stand J15-24

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